BeaconUnited creates brand positioning solutions for its clients’ consumer packaged goods (CPG)— toothpaste, peanut butter, paper towels, and other everyday products. It works with retailers to tailor their promotional programs to achieve the highest level of visibility for their products. If you’ve ever seen an experimental new product introduced in your local grocery store such as squeezable applesauce packets, chances are BeaconUnited was involved.
Riteway Foods, a division of BeaconUnited, is specifically tasked with helping its sales teams understand trends and opportunities impacting various grocery retailers. The company’s goal is to find opportunities that will have the greatest impact on sales for its clients. As the number of BeaconUnited’s clients expanded, the growing amount of data created a real challenge. The company wound up outgrowing the existing tool’s capabilities. The company also receives data from Nielsen and point-of-sale data from retailers, which is unusable in the raw state. BeaconUnited needed a solution to wrangle the data as well as a more efficient way to derive insights from actionable information instead of merely providing static sales reporting.
The company required a tool to connect to its data, visualize data in multiple ways, use geolocation data to map to store level, and incorporate predictive analytics and statistical modeling. BeaconUnited also needed a tool that allowed for interactive visualizations that enabled its sales team to work independently to find insightful information. After evaluating more than 50 data visualization tools, including Tableau, MicroStrategy, Birst, Domo, and Qlik, BeaconUnited chose TIBCO Spotfire®.
Spotfire® allowed BeaconUnited to have the flexibility and scalability it needed, especially with the tool being hosted on the cloud through Amazon Web Services. Users can access the data anywhere with them, allowing them to better interact with their clients. As a result, BeaconUnited is delivering 10x faster insights and a 100 percent adoption rate across the company within the first year of use.
Additional benefits include:
- Differentiation that opens doors through software that aids both individual brands and end retailers by using the data to answer questions on the fly
- Business growth and customer success, playing a key role in meeting new clients and helping their growth and distribution
- Adoption, collaboration, and relationship building through rapidly refreshed data and analytics across 80 categories, giving the sales team the analytics to answer meaningful questions.
To learn more about how Spotfire® helped BeaconUnited gain flexibility for greater insight, read the full case study.